Cutting-edge 3D modeling and animation offers several advantages. These presentations can graphically simplify complicated concepts and convey complex inter-relationships, which are difficult to visualize. Concepts and ideas, which cannot easily be represented in words or even through illustrations, can be easily created and viewed from different angles.
Animation can combine vast amounts of scientific data into a compact package, which can then be presented simplistically. Animation captures attention, and the information which is presented as a moving image is retained by the viewer for a longer time and with greater accuracy.
Animation can re-create an event, which is too expensive or too dangerous to reproduce, eg. an aircraft accident. Scenes which have been altered or which no longer exist, eg. demolished buildings or colonies to be constructed can be easily re-created through animation.
Virtual light sources from different angles are used with reflections, transparencies and shadows to optimize the photo-realistic effect.