I just read a great article about 3D animation being the foundation to any marketing campaign when it comes to medical devices. A quality, photo realistic 3D rendered image is more valuable than photography, can show inner workings while stationary or animated, and can double as a training tool. Pretty sweet, I know.
Now isolate the competitive advantages and you can begin your marketing solution. However, the most important point in the article was communication around what exactly needs to shown; from camera placement to transparency. Thus knowing specifically what device manufacturers want to show and WHEN is imperative before any production begins.
Finally, as your device interacts with the body be sure that scale in relation to anatomy is accurate. The reason for so many “checks” in the process is to control any additional costs. Because maintaining satisfied customers by providing highly effective marketing tools is every service providers end goal.
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