Needing to showcase a unique technology, the science behind it, the associated manufacturing process, as well as its application in orthopaedics is a challenging task. However, companies don’t post failed projects on their blog so this one was obviously a big success!
With an iterative approach we cut the animation into segments and presented rough video reviews. In conjunction, those video reviews were coupled with various image concepts to present potential creative treatments for the final animation. Sticking to this process allowed us to infuse creativity into each segment, as opposed to sticking to one initially defined scope. This could be perceived as inefficient, but since we planned our budget accurately it made the experience for us AND the client more enjoyable. Truly a team effort from both sides.